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Stanowisko to podlega:
Global Marketing and Communications Manager for BL Regional Markets
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Your role and responsibilities
In this role you will be responsible for defining and executing global marketing communication campaigns that elevate brand awareness, drive engagement, and generate business impact. You will manage and take ownership of marketing communications initiatives for Motion Drive Products portfolio to support the business growth. You will work closely with global and local teams, and external partners to ensure our messaging is aligned with business objectives and resonates with our target audience. This role is open in Europe, but location is set in division key locations such as Germany (Mannheim), BeNeLux (Rotterdam, Brüssel) and Poland (Krakow).
The work model for the role is: hybrid #LI-hybrid
You will be mainly responsible for:
Localizing global campaigns and executing them in local markets based on business objectives, customer needs and strategic business priorities of Motion Drive Products Division.
Establishing primary campaign goals, such as brand awareness, lead generation, market expansion, and customer retention.
Designing an integrated campaign framework covering paid, earned, shared, and owned media to maximize reach and impact.
Creating a cohesive messaging framework to maintain a unified brand voice across all communication channels.
Partnering with Product Market Managers and local management to ensure messaging highlights value propositions, competitive differentiators, and customer pain points.
Working closely with Marketing Automation and Digital teams to define key performance indicators (KPIs) and reporting structures for campaign effectiveness.
You will become part of a team that unlocks opportunities in a forward-thinking organization and sets new standards. With clear responsibilities and comprehensive autonomy, you can fully leverage your expertise and achieve sustainable success.
Qualifications for the role
Master’s degree in marketing, Communications, Public Relations, or a related field.
8+ years of experience in marketing communications, campaign management, or related roles and leadership experience.
Strong leadership skills with the capability of leading a diverse team and developing people.
Proven ability to develop and execute global marketing campaigns that drive measurable results.
Strong strategic thinking, project management, and organizational skills.
Excellent written and verbal communication skills in English and German with experience in content development and messaging.
Ability to collaborate effectively with cross-functional teams in a global environment across different regions.
Open-minded, ready to break new ground and think outside of the box.
Benefits
Retirement Plan
Flexible work practices
Learning & development offering
Daycare subsidy for childcare under the age of 3
Personal coaching offers
Please note: in the case of equal suitability, people with severe disabilities and their equals are given preference.
ABB AG
+49 (0) 621 381 3500
Aby zbudować czystszą, mądrzejszą przyszłość, potrzebne są różne umysły: ciekawe, odważne i kreatywne. Dlatego witamy ludzi z każdego środowiska i o różnych doświadczeniach.
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